Back towards the end of August I was involved in putting a shoot together for a design company who were putting together some new brochures for one of their clients. Of course, the job wasn’t simple – they needed images as soon as possible for the brochure – and the images had to fit in with exactly brand values of their client (who made wedding rings). So, after a quick chat with the team at Gritt, I had a brief to work to and understood what they were trying to achieve with the photographs. Due to the timing of things, I needed to turn the images around as quickly as possible – as not only did the design team need them asap, I was also going to be out of the country for a week.
So, after putting the creative team together the shoot went ahead – using the amazing location of Fazeley Studios in Digbeth, Birmingham for the location. Natural light by the bucket loads, lots of space to work and an amazing team all meant that the shoot went without hitch – leaving us with some great images and a happy client. It was then upto the Jewellery Quarter in Birmingham to see the rings actually being made – which was a huge privilege. Not many people from outside the industry get to see jewellery being handmade and the effort and skill that goes into it – so it was amazing to photograph pretty much the whole process and the people involved. I’ve got to say that I get to see many wedding rings as part of my job – but what struck me about the rings from Pure was the skill and care that went into their production.
You can find more information about Pure wedding rings on their website